Coca-Cola + Walmart Mexico

A little cart goes a long way

BACKGROUND

As part of the the new ONE BRAND strategy Coca-Cola is looking to connect with its shoppers on one of its main distribution channels (Modern Trade) with the key customer Walmart.

Busy schedules and fast paced living make it harder for these moments to happen spontaneously.

CHALLENGE

Create a brand activation that can connect and communicate the new strategy and brand values to the Walmart Shoppers.

SOLUTION

Based on a shopper insight (shopping carts out of place), the agency developed an activation idea that uses one of the main areas of the self service store.

To achieve it, a special Coca-Cola “vending machine” will recognize and reward the shoppers that consider their fellow shopper by leaving their shopping carts in its place so they can “taste the feeling”.

RESULT

Video to be aired on social networks.

Social Media Share
34,110

Total reach
13,742,087

Impressions
26,867,206

Views
4,564,391

Pringles + High Frequency Stores

OUR CLIENTS

CERTIFICATES

LET´S GET IN TOUCH

Atlanta 

675 Ponce de Leon Ave NE
Suite 7500
Atlanta GA 30308

Bogota 

Carrera 11B
#99-25
Bogota

Manila 

4/F Kings Court 2, 2129
Chino Roces Avenue
Makati City Metro Manila

Santiago de Chile 

Avenida La Dehesa #1201
Oficina 321 Torre Oriente
La Barnechea, Santiago

Buenos Aires 

Gaspar Campos 647
Vicente Lopez
B1638ARK

Madrid 

Camino de los Malatones 63 L-4
Urbanización Soto del Duque
28110 Algete
Madrid

Mexico City 

Sudermann 248
Col Polanco V Seccion
CP 11560

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