Pringles + High Frequency Stores
Gain visibility in HFS (High Frequency Stores) using low budget ideas, in a retail environment that is already cluttered with communication from different brands competing for space.
We created Tiendarte, a high impact activation that invited several urban artists to express a powerful brand message through their art on the store front.
During the activation, we invited neighbors and people from the surrounding areas, as well as local social media influencers to create buzz around this new Pringles initiative.
The activation became viral on all social media platforms, spreading this initiative well beyond brand awareness, by also capturing the attention of other urban artists and retailers who also wanted to participate.
We brought art to the neighborhoods, making the neighbors and store owners the real beneficiaries of the campaign.
We achieved outdoor brand presence, at a low cost. As well as installing additional exhibitions that ultimately had a positive effect on sales.