Pringles + High Frequency Stores

#tiendArte

CHALLENGE

Gain visibility in HFS (High Frequency Stores) using low budget ideas, in a retail environment that is already cluttered with communication from different brands competing for space.

SOLUTION

We created Tiendarte, a high impact activation that invited several urban artists to express a powerful brand message through their art on the store front.

During the activation, we invited neighbors and people from the surrounding areas, as well as local social media influencers to create buzz around this new Pringles initiative.

RESULT

The activation became viral on all social media platforms, spreading this initiative well beyond brand awareness, by also capturing the attention of other urban artists and retailers who also wanted to participate.
We brought art to the neighborhoods, making the neighbors and store owners the real beneficiaries of the campaign.
We achieved outdoor brand presence, at a low cost. As well as installing additional exhibitions that ultimately had a positive effect on sales.

LET´S GET IN TOUCH

LET´S GET IN TOUCH

Atlanta 

1155 Perimeter Center West
Atlanta, GA 30338

Bogotá  

Carrera 11B
#99-25
Bogotá

Santiago de Chile 

Avenida La Dehesa #1201
Oficina 321 Torre Oriente
La Barnechea, Santiago

Buenos Aires 

Gaspar Campos 647
Vicente López
B1638ARK

Madrid 

C/Fresno 23
Urbanización Prado Norte
28119 Algete
Madrid

México City 

Sudermann 248
Col Polanco V Sección
CP 11560

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