We needed to increase brand awareness and trial for Pancho’s Cheese Dip through an omnichannel activation plan. Our goal: to support the journey to become the #1 refrigerated queso dip brand as Pancho’s expanded distribution across the U.S.
We built a strategic approach for the brand leveraging their new brand identity and positioning.
Our responsibilities included: Social media strategy, content production, community management, content creator management, shopper strategy, retailer execution toolkit, e-commerce optimization, website creation
Refreshing the brand's personality, managing Pancho's online presence and creating original brand content on social platforms.
Developing custom solutions for retail partners and deploying trial-driving activations.
Optimizing e-commerce and launching a new website.