While the pandemic forced people to stay home in 2020, new behaviors emerged such as an increase in baking. This trend could be seen across social media as people shared their recipe creations and participated in bake-off challenges.
There was an opportunity to reinforce the presence of Mondelēz brands as
an essential part of the cake-baking occasion for several reasons:
-Its product portfolio has a range of ingredients necessary to prepare them.
-Their candies and cookies are increasingly used to decorate cakes and desserts.
We designed and produced a disruptive display leveraging intuitive in- store technology, where shoppers could scan and discover various dessert recipes using the portfolio of Mondelez baking products.