Iconic bar-call super-stars Jack Daniels and Coca-Cola were coming together in a ready-to-drink can and required a robust launch plan that generated hype and awareness from shoppers worldwide.
To support the global launch of the new Jack Daniel’s & Coca-Cola RTD beverage, it was necessary to develop a compelling awareness strategy based on massive reach touchpoints across channels, and a strong trial activation program. We were tasked with leading the Global Charter to bring this strategic shopper initiative to life.
We developed an integrated shopper toolkit that communicated the hype
and excitement of these iconic brands coming together for the first time.
We focused on activating on and off premise channels that provide availability and visibility, to drive awareness and trial among consumers through scalable solutions. No matter where the shopper started their discovery journey, they would get a consistent, interconnected brand experience with multiple options to shop and try the product.