As part of the the new ONE BRAND strategy Coca-Cola is looking to connect with its shoppers on one of its main distribution channels (Modern Trade) with the key customer Walmart.
Create a brand activation that can connect and communicate the new strategy and brand values to the Walmart Shoppers.
Based on a shopper insight (shopping carts out of place), the agency developed an activation idea that uses one of the main areas of the self service store.
To achieve it, a special Coca-Cola “vending machine” will recognize and reward the shoppers that consider their fellow shopper by leaving their shopping carts in its place so they can “taste the feeling”.
Video to be aired on social networks.